Rob Fuggetta is the world’s leading expert on brand advocacy. Fuggetta is the author of the ground-breaking new book, “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force.” Published by John H. Wiley & Sons, Inc., Brand Advocates shows how forward-thinking companies are leveraging Brand Advocates to build their brands and businesses – and how you can too!
Fuggetta is the Founder & CEO of Zuberance, a social media marketing company that manages and powers Brand Advocate programs for leading brands. Prior to founding Zuberance in 2008, Fuggetta was the Chief Marketing Officer at Genuity, a Verizon spin-out. He also was formerly a partner at Regis McKenna, Inc., the legendary high tech marketing and communications firm in Palo Alto, where he co-led the global Apple account.
Fuggetta has spoken at dozens of industry conferences and seminars including events sponsored by the American Marketing Association (AMA), the Word of Mouth Marketing Association (WOMMA), TedX, the Online Marketing Summit, the Marketing Executives Networking Group (MENG), and more. Fuggetta also has published articles about brand advocacy in AdAge, Forbes, iMedia, AMEX Open Forum, McKinsey’s Chief Marketing and Sales Officer Forum, and elsewhere.
A resident of San Carlos, CA, Fuggetta is an avid tennis player, a rabid San Francisco Giants fan, and proud father.
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